Get Visible With
EmBeance
Marketing & Design
E-commerce & D2C Marketing
Get Visible & Get Connected
E-Commerce & D2C Marketing That Actually Brings People Through Your Funnel By Placing Your Brand At The Heart Of Your Community & Audience.
I build service based business marketing systems and strategies that drive real traffic, real bookings, and real revenue; consistently.
EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy.
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EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy. ~
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
Does Your Audience
Even Know Your Business Exists?
You’ve got a website, that’s awesome.
You’ve got your social channels up & going, that’s awesome too!
But…
Your products need more exposure.
Your listing descriptions need to resonate.
Your social media posts need to align and resonate with your audience.
Your emails need to create and nurture a customer loyalty and retention program.
And your ads- well they need to do what they do and attract, compel, convert - all while nurturing, and all while reaching new heights and levels on repeat….
Get Out Of The Founder Led Bottleneck.
& Retain the expertise of a 25 year E-commerce Marketing Manager that doesn’t stay in her own lane.
A good one doesn’t, just so you know.
And a good one also doesn’t say yes to every request and even “demand”.
A good one is going to push back. A good one is going to take you to new heights, and levels. A good one is going to tell you when you are stagnating yourself. And a good one is going to tell you when your product line is missing x,y and or even z too.
That’s how you grow………
You are ready to grow right?!?
Full-Service Brand Strategy & Marketing Management For Local Businesses Using The EmBeance NorthStar Framework.
The EmBeance NorthStar Framework is Misty’s signature approach to building profitable, scalable, and sustainable marketing ecosystems for purpose-driven brands. From in-depth discovery and data analysis to strategy development, implementation, and growth optimization, this framework ensures every piece of your marketing operates in alignment with your business goals. Designed to integrate long-term brand growth, sales campaigns, and community engagement, the NorthStar Framework empowers brands to lead with authority, trust, and clarity; turning insights into measurable results.
For each marketing client partnership, I craft the strategy and frameworks, assemble and direct the right specialists (if we need to); and set the right goal posts for the right reasons based on truth, integrity, ethics in marketing, and most importantly the data, ensuring execution matches strategy all while maintaining quality control and brand integrity.
No deceptive hype tactics.
No inflated vanity metrics & No trends that don’t even make sense for the brand.
Just structured marketing systems & qualified team members designed to assist in scaling your brand in purpose & high intent leveraging my signature, NorthStar Framework.
Brand Strategy
Go High level Funnel Automations
& Website Design!
Yes, I Work With Other Creatives Too!
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Collaborate Don't Compete!
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Yes, I Work With Other Creatives Too! ~ Collaborate Don't Compete! ~
Product & Brand Marketing That Amplifies The Natural
Highlights ~ Curls ~ & Shine
I build marketing strategies that work in the real world - not just online.
That means turning your brand from “just another choice” to a household name & sometimes that means doing the same even for you and building you an expert level personal brand too since I tend to work best with high profile figures that can drop their ego, and vanity and listen, while letting me take the lead in marketing (hey that is what I’m usually retained to do afterall, right)……Right just incase you needed the confirmation & answer.
Consider me your personal Andy……..(and yes, I write too)
But how I really serve in this capacity is in becoming your full Brand Manager.
I’m in your business.
I’m looking at your stock & inventory. I’m looking at your supplies. I’m looking at your customer favorites. I’m looking at your top sellers. I’m looking at the products that might be popular for a couple months a year but, that’s really it……..
I’m looking at the data, I’m looking at the analytics. I’m looking at your ads. I’m even occasionally looking at the vanity numbers and comments because the reason I’m looking at those vanity items is to determine the past, present, and even future of your brand.
I’m good at what I do. I don’t have an ego about it, and I don’t think I’m above anyone but, that’s something that makes me unique because very few people can truly do what it is that I do for my D2C clients the way that I do it and then jump in to create campaign and brand concepts the way that I do under my Northstar framework, and minus coding and video - do it all myself.
My Northstar Framework as outlined above takes all of the information that I compile and then develops out…..
Meta Ads (Facebook & Instagram) → Demand generation + awareness
Google Ads → High-intent capture (people already searching)
Content Creation → Authority + trust + visibility + product education in compliance.
Brand Positioning → So you stand out in a crowded market
In-Person + Event Strategy → Turn yourself, your brand,
and your business into The Talk of the Town
Because your e-commerce / D2C based business doesn’t grow from one channel.
It grows from alignment and building commuity across all of them.
Working With Me Isn’t VA Support.
It Is Marketing Leadership.
Most businesses are stuck in one (or more) of these cycles:
Posting on social media with no real ROI
Running ads that don’t convert
Relying on word of mouth and hoping it’s “enough”
Inconsistent traffic, inconsistent revenue
I fix that.
At EmBeance, I don’t just “do marketing.”
I engineer growth marketing ecosystems that connect:
Your brand
Your products
Your community
Your visibility
So your business becomes the obvious choice but you have to have the product inventory to match the customer demand.
who My E-Commerce & D2C Marketing Strategies are for:
This is for you if:
You’re an e-commerce based brand that needs to build a solid foundation based on EEAT(T) - Expert, Expertise, Authority, Trust, & My 2nd T - Transparency!
You’re already operating; but growth feels inconsistent or capped
You’re ready to invest in real authority driven marketing (not shortcuts)
You want to become a recognized name in your “communities” or already are but, need marketing fully managed for you.
This is not for:
Businesses looking for “dirt cheap social media posting” or those that want to DIY.
Those unwilling to invest in ads, brand visibility or growth
Anyone expecting overnight results or absolute guarantees (I don’t do illegal, hype based marketing - ever!)
While yes, I “Own” My strategies, and create the plans and systems for your brand and business to grow, marketing is just 1 facet of a business.
Your staff has to be willing to say “check mate” and create experiences in house that bring people back, and get them to refer you out to others too.
And when those employees and team members get shouted out for all the right reasons we use that as content too because again, I’m actually in your community. Watching, reading, commenting, and leveraging what I learn for what comes next…….
That’s how you don’t stay stagnant in this era. That’s how you “Win” too!
-E-Commerce Marketing-
With In-Trend & Branded Style
Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing!
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Your Community Is Looking For You!
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Local Farms, "Cottage Maker Vendors" and Farm To Table Suppliers Please Contact Me For Special Pricing! ~ Your Community Is Looking For You! ~
The Foundation
Best For:
For ecommerce brands that need structure, clarity, and a clean acquisition baseline.
What This Does:
This is where I step in and correct what’s not working; and build a system that can actually convert.
Includes:
→ Meta Ads Campaign (conversion-focused)
→ Product + Offer Positioning Refinement
→ Website & Product Optimization Guidance
→ Content Direction (what to create + how to convert)
→ 3x Weekly Content Posting (Reels, Carousels, Stories)
→ Email Flow Review + Basic Optimization (welcome / abandon)
→ Monthly Strategy Call + Performance Review
Positioning Line:
This is where your brand stops guessing; and starts building a real conversion system.
Investment:
$1500 / month
The Accelerator
Best For:
For brands ready to scale with structured campaigns and consistent acquisition With Quarterly Campaign Rebrands - Designed, In~Style.
What This Does:
This is where things shift from “running ads” to building campaigns that drive revenue.
Includes:
→ Multi-Campaign Ads Strategy
(Testing + Scaling + Retargeting)
→ Creative Direction + Ad Management
→ Campaign-Based Content (aligned to launches, drops, or promos)
→ 5x Weekly Content Posting (Reels, Carousels, Stories)
→ Website + Product Optimization (ongoing)
→ Email Campaigns (4x Monthly + Flow Optimization)
→ Retargeting Strategy Across Platforms
→ Monthly Campaign Planning + Optimization
Positioning Line:
This is where your brand gains traction; and starts scaling with intention.
Investment:
$3500 / month
The Authority
Best For:
For brands ready to operate like a full-scale ecommerce growth engine.
What This Does:
Positions your business as the obvious choice, not just another option. This is not “ task based marketing.”
This is campaign leadership, creative direction, and revenue strategy~fully managed.
Includes:
Full Meta Ads Ecosystem (multiple campaigns across funnel stages)
Advanced Google Ads Strategy (high-intent + competitive capture)
High-Frequency Content (Custom strategy usually at a 7 day a week frequency) + Stories.
Monthly Content Strategy + Video Creative Direction & Ad Verbiage / Scripting.
Event Strategy + Campaign Execution Planning
Ongoing Social Engagement - Daily (Mon - Friday)
Ongoing reputation and community management with daily active monitoring and response windows.
Ongoing Customer Satisfaction Support - Reputation Management isn’t just about asking for reviews - it’s a customer retention, loyalty & satisfaction service that positions your brand far above the standard.
Ongoing Growth Consulting + Strategy Oversight
Up To 8x Per Month Emails to email list.
Website Management (Includes 8 Blog Articles Monthly & Quarterly Campaign Changeouts)
Positioning Line:
This is for established brands that want to go full, high level, at a high frequency while working on both customer aquisition + retention and loyalty too!
Investment:
$7,000 / month
This Isn’t Marketing Virtual Assistant Support.
This Is Marketing Leadership & Consulting.
Most e-commerce brands don’t need more or new to the market products.
Truthfully, in most cases, unless it’s already being searched for your audience wants what you already provide but, they want the stock that matches the new products & they want compliant understandings of what the products actually do.
After 25 years serving E-Commerce brands (yup I started back in the days of early Google ads when products were uploaded via a spreadsheet in the B2B tech supply space) brands need messaging that aligns them with their core audience, and then a growth strategy that positions them in front of new audiences all at the same time.
Brand’s need someone who can step in, see the full picture, and build a system that actually drives growth.
That’s what I do. That’s what my NorthStar Framework does.
Interest based marketing is the new Social Media.
If you’re late to the party that’s totally okay.
Interest based media is what is in. And that isn’t going to change anytime soon.
If you’ve felt like disconnecting from Social, trust me you aren’t alone but, the answer isn’t in disconnecting from Social. It’s about getting intentional about where you show up, how you are showing up, and the messaging you are bringing forth across the board.
Let’s Build you the right strategy to help you show up in confidence as the authority in your space that you are ultimately growing into first though!
& The Good thing about working with me…..
All those plans and packages you see above are actually fully customizable to your brand and business.
I do not do cookie cutter, business in a box marketing.
The above is foundational structuring to help you understand more about me before we ever get on a call.
Do the right thing, even when you don’t think anyone is watching…..
Because time has taught me that people always are even if you don’t know who they are…..or where they are coming from. Let’s make sure that when someone is looking you up, it helps them make better buying decisions too just like I am right here.
What The Authority Level
Really Means
When you step into The Authority, you’re not hiring me to “help with marketing.”
You’re bringing in a dedicated growth partner to oversee, optimize, and align every moving part of how your business attracts, converts, and retains customers.
From the first impression…
to the first visit…
to the repeat customer…
Everything is intentional & you can fully expect me to NOT stay in my own lane, Yes, I wil be “all up in your business” because, that’s just me, and that’s why what I do works as well as it does!
If I minded my own business, most business’ wouldn’t scale, they’d have reputation nightmares at their fingertips far too often and in the case of a past large client, they wouldn’t have their now #1 product and top seller.
Want another example - Okay - In the case of another past client, they wouldn’t have a full business in a box “domination” system that became their sole offer. All other aspects of the business closed but, I was the mastermind behind what is now a 6 million dollar and change brand.
What My EmBeance NorthStar Framework Replaces Inside Your Business:
Most businesses at this level would need to hire:
A content manager
An ads manager
A strategist
A social media manager
A reputation manager
A graphic design
A Website Manager
And still struggle to get them all aligned. They’d also probably first hire a series of VA’s to handle it, waste a boat ton of money while dealing with “Yes People” and not experts, then try to put the pieces back together by taking things to an agency or to an inhouse team made up of 5 or 6 people and then say what too many have in the last year “Let me just replace it all with AI” and now we have entire communities boycotting brands and brands closing their doors because there’s no longer a vision, no longer a mission, and no longer anything with quality being produced at all…….
I replace all of that with one cohesive system under my EmBeance NorthStar Framework For Local Business as a veteran of full service marketing that happens to LOVE working with Local & Service Based Business’ and that just so happens to have a 25 year background in Growth Marketing starting in Paid Media’.
With me you get:
One strategy.
One direction.
One standard of execution.
& A Dedicated Point Of Contact that you can hop on a call with Monday - Friday as long as I’m not on another call, it’s during my business hours, and so long as I’m not in a training on Friday’s that I can’t pause (that’s really rare).
Nope - I don’t limit your calls. I’m a partner in marketing that’s actually here to help you grow and scale in truth and integrity. Putting limitations that are unnecessary on you doesn’t accomplish that. Providing communication does. Building a solid, long lasting business relationship does. Having mutual trust in each other does.
Yup, I’m different.
Do you see it yet?
& If that wasn’t enough - with me you get the opp to plan up to 4 events a month (Call them sales, call them promos, call them flash sales or we can create daily or weekly deals on repeat!
Let’s figure out what your audience wants - how do you do that? Leave that up to me! I’ve got you as apart of my in community, reputation driven marketing plans that actually place your business and brands at the center of your audience!