Welcome To EmBeance
Marketing & Design
Strategic Brand Management,
Creative Direction,
and Community-Driven
Growth & Lifecycle Marketing
Leadership
for Premium Brands
and Purpose-Led Founders
Who Are Ready to Build Something That Actually Lasts.
If you want your marketing to drive revenue and brand growth, you need a marketing lifecycle, brand, & growth partner who understands how strategy, search visibility, advertising, content, systems, and compliant execution work together to create long-term momentum.
I’m Misty Burrell, founder of EmBeance.
I partner with premium & established experience-based brands to design and implement the systems behind sustainable growth; aligning brand strategy, search visibility, advertising, content, and the customer lifecycle into one cohesive growth ecosystem as their head of marketing, creative director, communications director, and full service brand manager.
The transformation goal is clearer positioning, stronger visibility, and a customer journey that supports long-term business performance and sustained demand.
EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy.
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EmBeance Places Social Community & Brand Management At The Core Of Marketing & Advertising Strategy. ~
Disclaimer: Consent Is Key So Check Your Email For Your Official Opt In Once You’ve Signed Up.
Most Marketing & Advertising
Doesn’t Fail Because of a Lack of Effort.
It Fails Because There’s No System & No Real Plan In Place.
If your marketing feels inconsistent, disconnected, or unpredictable, it’s probably not because you’re not doing enough.
It’s because:
There is no structured growth framework guiding decision-making
Messaging is not anchored in conversion psychology or positioning
Systems are not built to support scale or continuity
Marketing is not designed with brand integrity, compliance, and longevity in mind
In most Brand Audits, I see a breakdown between positioning, messaging, targeting, and the way data is being interpreted and applied.
A website is built without a conversion strategy.
Ads are launched without a full-funnel structure.
Social media is posted without a positioning framework.
Email marketing is set up without lifecycle segmentation.
SEO is treated as isolated keywords instead of a connected brand visibility system.
Individually, these channels may perform. But without integration, they do not compound in a way that creates solid brand visibility or consumer clarity.
The result is inconsistent leads, unpredictable revenue, and marketing that feels active but not effective.
As a Head Of Marketing that looks at the full picture, I don’t replace effort. I replace fragmentation with structure and actual strategy.
Sustainable growth does not come from doing more marketing.
It comes from aligning the marketing that already exists into a system that reflects how customers actually discover, evaluate, and choose brands, churches, & their loyalty.
I design marketing systems that connect:
Brand → Strategy → Systems → Execution → Revenue
Full-Service Brand Strategy & Marketing Management Using The EmBeance North Star Framework.
The EmBeance NorthStar Framework is Misty’s signature approach to building profitable, scalable, and sustainable marketing ecosystems for purpose-driven brands. From in-depth discovery and data analysis to strategy development, implementation, and growth optimization, this framework ensures every piece of your marketing operates in alignment with your business goals. Designed to integrate long-term brand growth, sales campaigns, and community engagement, the NorthStar Framework empowers brands to lead with authority, trust, and clarity; turning insights into measurable results.
For each marketing client partnership, I craft the strategy and frameworks, assemble and direct the right specialists (if we need to); and set the right goal posts for the right reasons based on truth, integrity, ethics in marketing, and most importantly the data, ensuring execution matches strategy all while maintaining quality control and brand integrity.
No deceptive hype tactics.
No inflated vanity metrics & No trends that don’t even make sense for the brand.
Just structured marketing systems & qualified team members designed to assist in scaling your brand in purpose & high intent leveraging my signature, NorthStar Framework.
Why This Work Matters
The Work Is Never Just Marketing.
Every brand I touch is connected to a real person, a real community, and a real purpose. Twenty-five years of doing this work has taught me that the brands worth building are the ones anchored in something deeper than a trend cycle or a quarterly target.
I am faith-fueled, servant-leader rooted, and conviction-driven. I bring an intuitive, deeply strategic approach to every brand structure, creative direction decision, and community management system I build. Not because it is a performative methodology. Because it is who I am.
Real problems need real solutions. That is not just my signature tagline. It is the standard I hold every partnership to, from the first strategy session to the last campaign optimization.
If you are building at a premium level, with purpose, integrity, and a vision larger than yourself ~ you are exactly who EmBeance was built to serve.
Brand Strategy
Go High level Funnel Automations
& Squarespace Or Shopify Website Design!
Yes, I Work With Other Creatives Too!
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Collaborate Don't Compete!
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Yes, I Work With Other Creatives Too! ~ Collaborate Don't Compete! ~
The Foundational Work
Structure, Systems, Policies, Pricing, Workflows
Brand Strategy & Management
Marketing problems are often business problems in disguise.
Sometimes the real bottleneck isn't your ads or your website. It's unclear pricing, inefficient operations, poor positioning, or a business model that isn't supporting your goals.
Strategic consulting & management includes:
Business Plans + Marketing Plans
Brand Identity Work + Print & Digital Designs
Pricing Strategy
Service Packaging
Customer Journey Mapping
Business Operations Consulting
Growth Roadmaps
Launch Strategy + Campaign Strategy
Websites That Actually Convert
A beautiful website that doesn't produce business is just expensive artwork.
I build strategic websites designed around user behavior, search visibility, and conversion optimization.
Squarespace Websites
Shopify Ecommerce Stores
Landing Pages
Booking Funnel Design
Website Audits & Optimization
Conversion Rate Audit’s & Strategy
The Original Google Ads Audit As A Service
When Ads Stop Performing, The Problem Is Rarely The Platform.
Policy violations, account suspensions, declining inquiry volume, and stalled campaign performance are symptoms, not root causes. In nearly every audit I conduct, the real issue traces back to deceptive marketing language that has become so normalized in certain industries that brands no longer recognize it as a liability.
The Original EmBeance Google Ads Audit is designed to identify where your account may be exposed, why performance may have shifted, and what a compliant, strategically sound path forward could look like ~ based on your real data, your real brand, and the standards platforms are actively enforcing right now.
No guesswork. No generic recommendations. Just a clear, actionable assessment built by a senior strategist with deep compliance fluency and 25 years of full-service marketing experience.
When You Retain Me You Get Access To ALL Of ThIs From 1 Marketing Partner
Growth Advertising & Paid Ads Management:
When you need qualified leads, not vanity metrics.
Google Ads Management
Meta Ads (Facebook & Instagram)
YouTube Advertising
Pinterest Advertising
Conversion Tracking & Attribution
Landing Page Strategy
Audience & Keyword Research
Ongoing Campaign Optimization
Holiday Campaigns
Seasonal Campaigns
Sales Campaigns That Your Customers Actually Want!
Advertising only works when the rest of the customer journey works too. EmBeance is unique in that I don’t just focus on managing the platforms, I deep dive into your entire business, customer journey, and brand to ensure you’re nurturing the leads I bring you, and closing the gaps to help you close more sales & increase conversion rates too!
Email Marketing & Customer Journeys
The highest ROI channel in digital marketing is often the one businesses neglect.
I design email systems that nurture leads, increase repeat business, and strengthen customer relationships.
Email Campaign Management
Welcome Sequences
Abandoned Cart Automations
Lead Nurture Funnels
Newsletter Strategy
Customer Retention Campaigns
CRM Workflow Development
Organic Growth AI Recommendations & SEO
AI Recommendations & SEO isn't just about ranking pages.
At EmBeance, search visibility is built through the entire brand experience. We focus on creating authoritative digital ecosystems that help customers and search engines understand exactly who you are and why you matter.
My approach under my NorthStar Framework combines:
Technical SEO Foundations
On-Site Optimization
Strategic Blog Development
Social Search Optimization
Google Business Profile Optimization
Content Architecture
Internal Linking Strategy
Long-Term Authority Building
The goal isn't simply more traffic. The goal is attracting the right people at the exact moment they're looking for what you offer.
Compliance & Brand Protection
Growth in business & scaling in business means nothing if your business is exposed to unnecessary risk.
I help brands operate with confidence by reviewing marketing materials, website language, advertising practices, and customer-facing communications for alignment and compliance.
Marketing Compliance Audits
Website Policy Reviews
Advertising Best Practices
Customer Communication Reviews
Risk Identification
Social Media & Community Management
Attention is easy to buy.
Trust is earned through consistency.
We help brands create communities that convert casual followers into loyal customers.
Community Management
Facebook
Instagram
TikTok
Thought Leadership
LinkedIn Strategy
Executive Personal Branding
Founder Content Development
Authority Building Campaigns
Content Creation
For Ecommerce Brands
Educational Carousels
Product Storytelling
SEO-Focused Static Graphics
Evergreen Content Assets
For Service Businesses
Service Education
Local Visibility Content
Trust-Building Graphics
Authority-Based Content Systems
Working With Me Isn’t VA Support.
It Is Marketing Leadership.
Most founders don’t actually need more task execution. They need clarity, structure, and a system that connects every part of their marketing into a single growth engine.
What they are really looking for is someone who understands:
→ How to build brands that convert consistently
→How to design systems that scale beyond the founder
→How to operate within compliance while still driving revenue
→How to align every channel into one connected strategy
This is not channel management. It is system architecture for growth.
I work at the intersection of:
Strategy, Systems, Compliance, & Revenue Designing marketing ecosystems that are built for longevity, not just activity.
Work With Me:
Sr Level Marketing Manager
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Over 25 Years In Marketing
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Community 1st Methodology
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Consumer & Special Needs Advocate
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Real Problems Need Real Solutions
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Sr Level Marketing Manager ~ Over 25 Years In Marketing ~ Community 1st Methodology ~ Consumer & Special Needs Advocate ~ Real Problems Need Real Solutions ~
Fractional Leadership, Not On-Demand Labor
Retaining a senior marketing leader is not the same as retaining an on-demand assistant.
This partnership operates within defined weekly hours, a structured scope, and clear engagement terms. Not unlimited availability, and not a stand-in for full-time employment without the terms that come with real employment. What that looks like in practice: - Defined weekly hours per tier, not unlimited or on-demand access or in other cases, on demand chaos.
No weekend or holiday availability - No micromanagement; senior leadership means trust in the process, not minute by minute, task by task, or hour-by-hour oversight - Every partnership includes a clear scope of work to be managed under a formal work for hire agreement, utilizing my strategies, and my methodologies as a Sr Level Executive.
If what you need is someone available around the clock for a fraction of what senior marketing leadership actually costs, this isn't the right fit, and that's okay. If what you need is a senior leader who brings structure, integrity, and 25 years of expertise on terms that respect both sides of the partnership, keep reading.
What Does Working With Misty Burrell Cost?
Let's be direct about this. Fractional CMO leadership, real senior-level brand, growth, and marketing leadership, is not a $150 one-time project. It's not a $2 an hour task list. It's not something that fits inside a budget built for a virtual assistant. If you're retaining me, and choosing to want to work with me, you're retaining 25 years of senior marketing leadership; not a task executor, not a content mill, and not someone willing to work for rates that don't reflect managing a brand as a campaign manager, as a creative director, as a community manager, as a public relations manager, as an advertising manager and the list goes on, well.
Foundation & Presence Partnership
Starting at $2,500/month
10~12 hours weekly. Senior strategy, brand oversight, and focused execution on your highest-priority marketing needs. Crafted for local based businesses & smaller brands that need an experienced marketing mind in their corner focusing on the right things at the right time, streamlined and systemized to scale to new levels over time, not all at once.
This is my original “One Step At A Time” Format for managing what I now call my NorthStar Framework.
Growth Partnership
Starting at $5,000/month
20 hours weekly. Full strategic oversight, campaign management, brand governance, content direction, and compliance diagnostic reviews built in. Right for established businesses ready to scale with systems that actually hold and a senior leader watching the whole picture, not just individual deliverables.
Authority Partnership
Starting at $7,500/month
This is the answer to "what would it cost to just retain you completely?"
Full-time hours (40 Hrs A Week). Full-scope management. Brand, growth, communications, content, campaigns, compliance; everything under one roof with one senior leader leading all of it. This tier is for brands and organizations ready to stop patching and start reaching a broader audience that knows they are ready for growth and scale.
Marketing Solutions For Every Stage & Type Of Business.
When You Retain Me, You’re Retaining Me To Start At The Beginning, Uncover The Layers, Sift Through The Data & All The Aligning Policies For Compliance Reasons & That’s When I Can Really Get To Work Doing What I’ve Spent My Entire Career Doing…
Skipping the data and skipping the foundation is the part most founders miss.
Sometimes you have to go back, to move forward…..
Brand’s I Partner Best With!
Mind Body Soul Connection Brands
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Experience Based Brands
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Home Goods & Gifts
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Real Estate & Home Services
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Mind Body Soul Connection Brands ~ Experience Based Brands ~ Home Goods & Gifts ~ Real Estate & Home Services ~
At EmBeance, I partner with experience-based brands that understand marketing is about more than visibility or the latest trend that might actually get a brand in legal trouble...
It's about creating trust, building authority, and designing customer and user experiences people return to again and again.
My ideal partnerships include:
Churches & Ministries Focusing On Growth, and Their Digital Door Communities.
Real Estate - Single Family Homes & Apartment Community Marketing Only.
Community Based Non Profits - Real Problems Need Real Solutions (It’s a Core Belief and Centers around everything on this list - It’s ME)
Luxury Massage & Wellness Clinics
Educators Offering Resources For Parents, For Students, and Even Other Teachers.
Mind Body Soul Connection Brands. (Yoga, Meditation, Wellness Etc)
E-commerce Stores Already Surpassing 20k Monthly (Or That Have Funding To Surpass This Number)
Services within the hospitality space: Home Health, Respite Care, Special Needs Support, Estate Services, Rehabilitation Centers, Homes & Facilities For The Aging, Event Planning & Event Centers.
Hospitality
Consumer Based Financial Advocacy. (No Illegal Credit Sweeps, CPN’s or Tradelines) & No 6 Month To 1 Year Flat Rate Pricing (You’re being taught wrong, if you want help I’m here but, I’m restructuring you in compliance to the best of my knowledge and ability while working with your legal compliance team - gasp someone is actually taking this stance in integrity and I’m that person which is why I’ve been blacklisted across the industry - make no mistake about that).
Services & Products That Offer Real Solutions To Real Problems.
I work best with businesses that already have demand, a proven service or product, and the ambition to grow strategically.
Rather than chasing trends or quick wins, I build long-term growth ecosystems through brand strategy, SEO, advertising, content, social media, and operational alignment.
Because exceptional businesses deserve marketing that reflects the quality of the experience they deliver.
Interest Based Marketing Strategies That Connect & Convert
Interest-based marketing is redefining how modern brands are discovered.
Today’s customers don't simply follow businesses. They search, scroll, watch, save, compare, and engage with content that reflects their interests, values, and aspirations long before they make a purchasing decision.
That shift has changed everything.
The brands that consistently grow are the ones building visibility across the entire customer journey, creating content and campaigns that align with how people naturally discover, evaluate, and choose what to buy.
At EmBeance, I build interest-based marketing strategies that connect brand positioning, search visibility, advertising, content, and customer psychology into one cohesive system designed for long-term growth.
Because attention is easy to capture.
Building trust is what drives sustainable revenue.
New This Week On The Iconic Edit - Thought Leadership With Misty Burrell
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New This Week On The Iconic Edit - Thought Leadership With Misty Burrell 〰️
Hot Takes In Marketing, Business, and Thought Leadership With Misty Each Week
What’s all the buzz this week?
What are founders talking about?
What are creatives and marketers talking about?
Here’s my hot take on the latest trending subjects in marketing, business, AI, and beyond!
Choose The Marketing Partner That Serves As An Extension Of You
Misty partners with established experience-based brands that are surpassing a minimum of 10k Monthly for Growth Marketing & that are ready to invest in sustainable growth, stronger positioning, and marketing systems designed for the long term.
If that sounds like the next chapter of your business, or organization,I'd be honored to learn more about your vision and explore whether we're the right fit to work together.