The EmBeance Signature Google Ads Audit Service
Low Impressions
Low Click Through Rates
Low Visibility
Low Conversions
Campaigns Not Spending
Random Ad Account Shut Downs
Abnormally High Cost Per Leads
Audit Pricing With Strategy Development Starts @ $1600.00.
Implementation Of That Strategy Is Additional Dependent Upon The Findings Of The Audit and Strategy To Move Forward With and Management Is Then Billable At An Additional Rate Depending On The Strategy Crafted For You.
Google Ads Is A Platform That MUST BE Monitored & Managed.
Unlock The Answers To Common Campaign Problems, and Determine The Best Way To Run Your Campaigns, and Adgroups Moving Forward.
With a 23 year background in Google Ads, our CEO and Founder at EmBeance specializes in takeovers of luxury and local brand Google Ads Search Campaigns.
My process starts with a full audit of your existing, as is ad accounts. I’ll take screenshots, determine the problem, and best of all put that into my easy to understand presentation that I call my audit report card WITH recommendations on how to proceed next so you know exactly what will happen in the next stages of working together. Not only will I send this to you in PDF format for you to keep, I’ll also book a review call with you to go over the document with you on one of my Google Meet Consulting Calls that’s all rolled in to the audit price.
My audits are one of my most popular and foundational services for brands that are aiming to scale to the next level but, that are struggling with their ad campaigns and unsure of how to proceed...With me, I’ll unvover the problem, provide you with the detailed solutions and then work with you to move you forward by putting the plan in action (in the next step and with your okay to proceed) based upon your selection of the options presented to you in full transparency that aims to solve real problems our clients come to us with creating this signature service that very few agencies offer to the degree that EmBeance does (and I think we were actually the 1st but don’t quote me on that).
Elements Of A Healthy Google Ads Campaign
Take A Look At The Before & Afters For This Doctors Office Using Google Ads For New Patient Calls…
We took this client from 1 call in a week to 25 in a matter of 4 days (21 Shown).
This signature service is billable at a starting rate of $1,600.
Get An Audit From A Full Time Analyst & Strategist Now
Then Move Forward With My Google Ads Management Services.
My Google Ads Audit, Strategy, Implementation, Overhaul, & Management Process…
My full process at EmBeance consists of starting you off with a free consultation - if you want to go direct to an audit, that’s fine too but, I want to make sure you’re going to be the right fit for working with me (I do not work with those self managing / DIYing under any circumstance) and want to make sure I have a clear understanding of your goals before creating a restructure plan for your business.
As a data driven strategist, it’s my process to take a look at the full picture between Google ads, and Google analytics as a FIRST STEP in the process.
What I’ll need to do this:
View only access into your Google ads account.
View only access into your Google Analytics Account.
Your website URL that is connected to Google Ads.
With the new addition of GA4 in analytics - it’s helpful to have backend access into your website to determine if GA4 has been set up correctly or not. While not absolutely needed it DOES help.
From there my full process can begin…
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I begin all client relationships with a kick-off Google Ads Audit (or structure) and strategy consultation call. During this call, I will take a deep dive into your brand vision to establish what we need to be looking for to create the next step strategy based on the real, raw facts previously collected in past campaigns that have run on the platform. I will also go through what you believe has been working for you, and how you’ve been running your Google ads campaigns to get an idea of what we’re looking at pre-audit so that I can bill you accordingly based on the overall truth, and your background in running Google ads campaigns.
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Once you’ve signed on, and paid your audit invoice, I will need to get full access into your Google ads account with a minimum of VIEW ONLY permissions.
To accomplish this I will need your live website url, and a minimum of view only access into BOTH Google ads, and Google analytics.
Depending on the size and history of your account this can take anywhere from 1 day to a little over a week.
Following the completion of my extensive account audit process I will connect with you via email, drop my audit report card in PDF format which serves as the service’s deliverable, and if you so choose, together we can find a spot on both of our calendars to review the findings of the audit during regular business hours so we can go over the findings plus our recommended next steps before any changes are implemented in the next stage.
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Once we’ve reviewed the problem(s) and solution(s) together, I will then go in and make the necessary changes to your google ads account. If changes to any associated landing pages, websites, or funnels need to be made this comes at an additional cost and any associated fees will need to be paid prior to work beginning. It is in this stage that I begin crafting any competitive set of ads that helps you stand out and that are set to work within Google’s preferences for ads that are unlike traditional ads and must be based around their policies and rules in order to be seen and achieve higher ad quality scores while creating flow and readability at the same time. Once this process is complete our marketing management retainers go into effect.
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Once your Campaigns and Adgroups are structured to Best Practices it’s time to let us continue on with management services.
A monthly $444 + 11% of adspend fee will be billed to you on your monthly bill date.
This fee is for maintaining the ad account, and continuing to optimize the adgroups and campaigns as time and data progresses.
