I begin all client relationships with a kick-off brand audit (or structure) and strategy intensive. During this call, we will take a deep dive into your brand vision to establish what we need to create in the next stages and if you already have a pre-existing brand design to determine what’s working, what isn’t, and where you want to go in the next stages of your business These calls are always booked out from 1-4pm EST so get ready, and let’s talk goals). Think of this stage as creating a much needed process road map that will help pave the way into the future.

Once the brand audit is done, we go to the design board, and create a brand identity that meets the goals and specifications outlined in our brand audit call. My approach to branding is much more than a logo or a website as 2 stand alone items: You’ll receive a visual document for your brand that includes a primary logo, a secondary logo, the colors with hex codes that make up your color scheme, and your font selections / typography selections, Any materials you need for business related purposes can be added on once we get to the brand visual design stage.

Once we’ve completed step 2 it’s time to move into the brand photography and image creation process. In this stage we can design you specific branded materials that align with your brand visuals created in step 2 while additionally serving as a creative director arranging high end graphic design services for you or finding the right professional photographer that is in your local area and working with professionals to create the right backdrops, look and feel that will align with your brand for this stage of the process.

Once you have a brand identity and aligning brand photography, we're here to help you piece all of the elements that make up your brand together. It’s in this stage where we’ll work on your social media branding, we’ll work on your marketing material for your new and improved rebrand launch complete with all the items you’ll need that are unique to your business and goals.

Put your new brand into action in an effective and thoughtful Squarespace 7.1 site. We’ll start off with a kickoff call, oversee all copywriting, and design the entire site from start to finish. If you’re planning on blogging or including email marketing, we’ll also set up the infrastructure for freebies and content.

While I am designing your website on squarespace 7.1, I am also working on putting together custom, search engine optimized copywriting for your website. On a section by section basis, I’ll intuitively design your website, add in the custom copy, and all while making sure any images I add in are optimized, alt tags added, and your individual pages are optimized with the keywords selected for that page of your website as it makes sense for your brand and business. Please note - this process typically takes between 2 weeks and 1 month start to finish for most websites I am retained for starting with desktop design thin moving to mobile design since I am optimizing as I go where as most designers don’t do this part at all and it’s typically a secondary service later on.

Every good brand design is paired with a customized marketing strategy that matches your brand vision and goals. Let’s kick this process off with a call and determine the best platforms, and messaging to use to reach your goals. With me, I a a little different, I don’t just focus on sales and conversions. I focus on building you brand attention, traction and respect through know like and trust building, I create plans and implement them to help you align with your true target audience, and from there I keep seeing the process through with pay per click advertising, social media content, article writing, PR and SEO, as well as email marketing. My strategies are designed for me and my additional team members to implement, however I do share the strategy development process with you (if you so choose) some like it, others don’t because they want to be hands off - I can work with you either way. The choice is yours.